TEM's food blog income report is a great blogging resource with lots of tips and tricks for making your blog a success. | theendlessmeal.com

Welcome to the October edition of The Food Blog Income Report series. I'm Kristen, and typically you'll find me in the kitchen coming up with new recipes, or with my camera in my hand taking pictures of everything I make. I'm stepping out of the kitchen today to share with you TEM's income report in the hopes that you can learn something that will help you with your own blog. Or perhaps I can convince you to join me in starting your own food blog.

When I first started these food blog income reports back in March 2012, The Endless Meal made a grand total of $12.37. I remember thinking that was the most awesome thing ever. I hadn't planned on turning TEM into a business, so even the little bit of money I made ($12.37!) felt like a huge win.

Since then, I have learned a lot about blogging and want to share what I've learned with you.

Let's get to the numbers …



  • Gourmet Ads – $256.89
  • Conversant – $179.39
  • Sovrn – $110.68
  • Switch Ads – $108.63
  • Say Media – $196.01
  • Gamut – $1.26
  • Infolinks – $3.02
  • Sulvo – $30.81
  • Sponsored Posts/ Photography/ Recipe Licensing – $300
  • Affiliate Sales- $28

Total Income: $1,214.69


  • Media Temple –  $45.83 – My web hosting company
  • MailChimp – $50 – The company I use to send my newsletter updates
  • OptinMonster $21 – Popup plugin and sign up forms
  • Tailwind – $10 – Pinterest scheduler – LOVE them!
  • Vaultpress – $5 – Backs up all TEMs files
  • Advanced Ads Pro – $29 – Used to deliver in-post ads

Total Expenses: $160.83

TOTAL PROFIT: $1053.86

Note: The income reported here is in USD. Although I am Canadian the majority of the income I earn through TEM is in American dollars.

Food Blog Income Report

RPM stands for Revenue Per Mille, or the amount of money you make for every 1000 page views you receive. As our page views can fluctuate from month to month, it's a handy way to keep track of exactly how well our blogs are performing.

You can calculate your blog's RPM by using this simple equation:

Total Profit ÷ Total Pageviews x 1000 = RPM

To calculate The Endless Meal's RPM for October, the equation looks like this:

1045.23 ÷ 180,769 x 1000 = $5.78


What can be improved

When I first started publishing ads on TEM, I thought it would be a simple affair. I thought it would look something like this:

  1. Place ad code on site
  2. Make money

Boy, was I wrong. Ad publishing can be a finicky business. There're a nearly infinite combinations of reasons ads can be a success, or can bomb. You could easily make a full-time job simply out of testing and monitoring the ads on your site.

If you read last month's income report, you might remember that I decided to pull two of the ads from the sidebar and place them in post. I had hoped that the ads would earn more as they would be more visible. Unfortunately, I haven't seen the dramatic spike in earnings that I was hoping for.

I've been monitoring and adjusting the ads that are displayed on TEM for several months now, and the biggest lesson that I've taken away is the need to diversify. Not in ads, but in income streams. Stay tuned, in the next few months I'll be experimenting with adding various income streams to TEM and will keep you updated on the progress.

I have a favor to ask …

I think that no matter where we are on our food blog journey, we all have valuable lessons we can teach each other. My biggest struggle right now is trying to get more US readers to visit TEM. If you have any tips or suggestions for gaining more US traffic I will be forever grateful.

Thank you for reading The Endless Meal! If you have any questions or comments, please reach out using the comments below.