June Blog Income Report :: learn about the income that is made through the food blog The Endless Meal and the traffic it receives :: theendlessmeal.com

This is not the first time I've decided to share with you TEM's income, but it's the first in a while. The very first time I shared the nitty-gritty with you was back in March 2012. That month TEM earned $15.37 – and I was stoked! Since then TEM has grown from a part-time hobby into an almost full-time job, with more than full-time hours.

I've decided to share with you the income and traffic TEM receives for a few reasons:

  1. I think transparency is key. It feels honest. It feels real.
  2. I like the idea of being able to share what has worked for me with other food bloggers and anyone interested in starting their own food blog.
  3. It's an opportunity for me to be forced to look at the details of where the income is coming from and learn how to earn more. (In all honesty, I'd rather focus on making food and taking pictures and I'm hoping this blog income report series will help keep me accountable for the monetary side of running a blog.)
  4. I like the possibility of being able to encourage you to follow your dreams – especially if they're of the food blogging variety.

Let's take a look at the numbers for June.



  • Gourmet Ads – $290.55
  • Conversant – 188.70
  • Sovrn – $256.17
  • SRAX – $12.52
  • Adsense – $28.68
  • Sponsored Posts/ Photography – $450

Total Income: $1,226.62


  • Media Temple (web hosting) – 45.83
  • Mailchimp – $25
  • Vaultpress – $5

Total Expenses: $75.83

Total Profit: $1,150.79


The acronym RPM stands for Revenue per Mille, or Revenue per Thousand. It indicates the amount of money your blog is making with every thousand page views it receives. The higher the RPM, the more money your blog is making.

To calculate your blog's RPM you can use this simple formula:

Total Profit ÷ Total Pageviews x 1000 = RPM

The Endless Meal's RPM for June was $6.35.

Note: The income reported here is in USD. Although I am Canadian the majority of the income I earn through TEM is in American dollars.


June's Traffic Overview


Top 10 Traffic Sources


You'll notice that Yummly was the 4th highest source of traffic for TEM in June; that was no accident. I began to see Yummly popping up on the traffic sources overview, but not in significant numbers. Last month I decided to sign up for a personal Yummly account, ‘YUM' all the recipes on TEM to Yummly and claim TEM's publisher page. Keep in mind that I did all of this halfway through June, so the numbers reflect this.

Thank You

Thank you for being a part of this first (re)edition of TEMs Income Reports. If you have any questions, thoughts or just want to say hi make sure to leave a comment!

Kristen 🙂