February Food Blog Income Report | theendlessmeal.com

Hey, friends! This is Kristen, checking in for the monthly addition of the Food Blog Income Report series here on The Endless Meal. I first started these reports back in March 2012. That first month, TEM earned $15.37. I remember being stoked that this little hobby blog of mine earned enough money so that I could take myself out for a (cheap) lunch.

Since that first month, the income earned through TEM has slowly and steadily grown to the point where it is nearly a full-time job – with more than full-time hours.

While is probably seems a little odd for me to be sharing what earn, there are a few reasons why I'm doing it.

  1. It helps me stay accountable. I find it really easy to get caught up in the creating tasty recipes and taking pretty pictures part that I forget about the whole business side of things. While my true passion is cooking, in order for me to do that full-time I need to view my blog as a business.
  2. I think there is an opportunity for all bloggers to grow and become more successful if we are all open and transparent with each other. If you are a fellow food blogger, I hope that you will learn some useful tips and tricks in these income reports that will help you grow your blog.
  3. I love blogging and hope that I can encourage you to start your own blog.

Ok, let's dive right in and look at the income details …



Total Income: $2,000.56


  • Media Temple –  $45.83 – My web hosting company.
  • MailChimp – $55 – The company I use to send my newsletter updates
  • OptinMonster $29 – Popup plugin and sign up forms
  • Instapage – $29 – The landing page for Start a Food Blog
  • Tailwind – $10 – Pinterest scheduler – LOVE them!
  • Vaultpress – $5 – Backs up all TEMs files
  • Support staff – $397
  • Facebook Ads – $3.80

Total Expenses: $574.63

TOTAL PROFIT: $1,425.93

Note: The income reported here is in USD. Although I am Canadian the majority of the income I earn through TEM, and my expenses, are in American dollars.

Food Blog Income Report

RPM is a handy formula to calculate how much money your blog is earning. The acronym stands for Revenue Per Mille, or revenue per thousand pageviews.

Total Profit ÷ Total Pageviews x 1000 = RPM

Using this formula we can calculate The Endless Meal's RPMs:

$1,425.93 ÷ 264,869 x 1000 = $5.38


Traffic Overview

February Food Blog Income Report | theendlessmeal.com

Top 10 Traffic Sources

February Food Blog Income Report | theendlessmeal.com

What's Working

Last month I talked about my goals for diversifying the TEMs income streams. Up until this year, The Endless Meal relied on ads as the primary source of income, and I would like to change that.

One of the avenues I've been focusing more attention on this month is affiliate sales. In case you're not familiar with the term, affiliate sales work like this:

Company A sells a product → You advertise that product → A customer purchases that product from your site → Company A pays you for sending them a customer.

It's basically like being an online middleman. 

My focus has been to increase sales through Amazon. I chose Amazon because:

  • It is a well-known company.
  • They have built online trust.
  • They have a large variety of products available for sale.

Places where you'll find affiliate links on TEM

  • The newly created store. I have gone through Amazon and chose products that I love and can't live without … and a few I really want. Note: It's far from ideal. I've opened the shop as a test and, if it becomes a valuable source of income, will research (and let you know about!) ways to make it easier to search and navigate.
  • I've gone through some of my most popular blog posts and linked to products such as ingredients and cooking utensils.
  • I've added a few affiliate links to the email newsletters I send out three times per week.

So far the affiliate sales have definitely increased. (I had a few affiliate sales in the past months, but not many.) In the upcoming months, I will track and report back to you on the effectiveness of these new affiliate strategies.

Thank you for being a part of these Food Blog Income Reports. If you have any thoughts or questions leave a message in the comments section below!

~ Kristen