How to be a food blogger

Hello again. Can you believe I'm back already? You'll see me a few more times this week as I play catch-up on Cooking Up an Income Reports.

So here are the numbers for November:

  • Google Adsense – $158.77
  • Infolinks – $64.02
  • Lijit – $12.58

Total Income – $235.37

A few other fun numbers:

  • In November, there were 43,153 people who came to visit The Endless Meal.
  • 2,271 people stopped by on November 20th, the day after 10 Easy Thanksgiving Appetizers was posted
  • As with most months, the majority of the people visiting The Endless Meal were: American, Canadian, Australian and British. In that order.
  • There were over 1,000 people who wound up at The Endless Meal after searching for ‘asian salad.' I sure hope they all decided to make the Asian Salad Recipe here because it is really, really tasty 🙂
  • Foodgawker came in 1st place again for sending the most peeps over to The Endless Meal. Pinterest and Tastespotting pulled in 2nd and 3rd place, respectively.

Also, have you ever looked at what people are searching for when they wind up at your site? 

You can do this by going to:

Google Analytics → Traffic Sources → Overview → View Full Report

The three best search terms that brought people to The Endless Meal this month were:

  1. Wild glance over shoulder
  2. What dogs have blue eyes
  3. Tents on the side of a mountain.

I love how random they all are!

A Little Lesson:

I wanted to share with you a common mistake that I see a lot of new food bloggers make … not giving images a title. Say what the … ? Don't worry, I'll explain.

When you upload an image to your WordPress site, it will give it the title of whatever you named the file on your computer.

When I finish editing my images, I export them to my desktop under file names that look something like this:

  • cupcake.1
  • cupcake.2
  • cupcake.3

I do this so that I easily know which order I want the images to appear in. But why is this a problem?

You've probably heard of that little site called Pinterest. When people ‘pin' images to their board, the image will appear on their Pinterest board with the title of whatever you have given it, unless they change it themselves, which is rather unlikely. If you haven't changed the title of your image on your WordPress site, it will appear like this on Pinterest:

How to be a food blogger

See how much better the Chicken Verde Wonton Tacos and the Baked Panko Crab Bites and the Lemon Blueberry Ricotta Pancakes look? Nobody would ever guess that the lonely little cupcake is actually a really delicious Coconut Bourbon Cupcake.

How to be a food blogger

So now that you know how important it is to title your images, let me show you how to do it. Don't worry, it's really simple.

1. Start uploading an image, just like you always do.

The Endless Meal

2. Then change the image title from the file name to a descriptive title. I usually use the title of the blog post.

How to be a food blogger
How to be a food blogger

3. Then insert the image into your blog post like usual.

See how easy that was?

If you have any questions or comments, I would love to hear from you. Stay tuned for December's Cooking Up an Income Report in the next few days. 🙂