Hello, friends! We're doing our monthly detour away from food today and diving into some behind the scenes blogging details today instead.
And by monthly I mean every month except for last month. Did you notice there was a mini gap in these reports? If you did, you are more observant than I am. I haven't blanked like that since my being pregnant days. And no, that's not the reason I missed the August report.
I've decided not to play catch up and instead continue on with the September report. After a quick snoop through TEMs income and expenses, I wanted to share with you some details about which ads perform the best. My super awesome ad company, AdThrive, helps to break down this data for me. If you're managing your own ads, I think this information will be helpful to you.
Let's start with the numbers …
Total Income: $5,303.84
- SiteGround – $90 – My new and much loved hosting company
- MadMini– $59 – *NEW*
- Tailwind – $10 – Pinterest scheduler – LOVE them!
- Vaultpress – $5 – Backs up all TEMs files.
- Teachable – $29
- Adobe Premiere Pro – $19.99 – What I use for video editing.
- CrashPlan – $5.99
- CloudFlare – $20
- OptinMonster – $16.58 – what I use for my newsletter signup forms
- Support staff – $406.53
Total Expenses: $662.09
TOTAL PROFIT: $4,601.75
Note: The income reported here is in USD. Although I am Canadian the majority of the income I earn through TEM, and my expenses, are in American dollars.
RPM is a handy formula to calculate how much money your blog is earning. The acronym stands for Revenue Per Mille, or revenue per thousand pageviews.
Total Profit ÷ Total Pageviews x 1000 = RPM
Using this formula we can calculate The Endless Meal’s RPMs:
$4,601.75 ÷ 290,818 x 1000 = $15.82
Ad Unit Earnings
That image is a screenshot from my AdThrive dashboard. Until last month, all the earnings were lumped together, so it was impossible to tell which ads were performing the best. The results were surprising to me, so I wanted to share them with you.
You can see that the ‘Footer Ad', outperforms all the others, by a long shot. The footer ad is the banner ad that runs along the bottom of the page and remains in place even as you scroll.
To be totally honest with you, it's the ad I like the least as I find it is the most intrusive. When I'm on my website, I often find myself clicking the X in the corner of it to turn it off. Given its top spot on the earnings chart, it's an ad I'll definitely be keeping.
The sticky sidebar ad is the last ad in the sidebar that stays in place even as you scroll. It's only really visible on desktop as the sidebar gets pushed to the bottom of the page on mobile. Before AdThrive, I used a plugin called Q2W3 to make the last ad sticky.
One thing that AdThrive suggested to me was to shorten the number of things on my sidebar. This keeps the sticky sidebar ad in view longer and increases earnings.
This is the ad that's directly in the recipe. Before seeing the earnings chart, I would have guessed that this ad ranked higher in the list.
This was the biggest surprise to me. When I was running my own ads, I always assumed that the header ad should be the most profitable since it's right on top. Seeing how little it earns, my guess is that readers quickly scroll down the page so the ad isn't always visible or even loaded.
If you're managing your own ads, I hope that seeing the breakdown of which ad units of mine are earning the most money will help you in your strategy.
As always, if you have any questions, reach out in the comments below. I love hearing from you!
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