Hey, guys! This is Kristen and I'm stepping away from my everyday food blogger duties (err, cooking and EATING!) to share with you this food blog income report.
I started these reports a few years ago and the very first month TEM earned $15.37, and I thought that was fantastic. At that time, food blogging (obviously!) wasn't my full-time job and I was stoked that I could earn enough money to buy myself lunch by doing something I loved.
While it probably feels strange (and a little uncomfortable?) for me to be sharing what I earn, I do it for three reasons:
- It helps me stay accountable to the business side of blogging. It's very easy to get caught up in sharing recipes with you and these income reports force me to take a step back and analyse what is working (and not) from a monetary perspective.
- I like the idea of sharing with other bloggers what is working with this blog. I think there's a lot of opportunity for all of us to grow if we are open with each other.
- There's also a part of me that hopes that one day I'll be able to convince you to start a blog of your own. I absolutely love blogging, and I'd love for you to join me on this journey.
This month's report is extra exciting as it is the most The Endless Meal has ever earned. Hooray!
Let’s get into the numbers first …
- Adthrive – $2,857.00
- Chicory – $130.55
- Viglink – $58.29
- Sponsored posts – $1,345.00
- Affiliate income – $120.00
Total Income: $4,510.84
- Media Temple – $45.83 – My web hosting company – they are AWESOME!
- MailChimp – $75 – The company I use to send my newsletter updates.
- Instapage – $29 – The landing page for Oh My Blog.
- Tailwind – $10 – Pinterest scheduler – LOVE them!
- Vaultpress – $5 – Backs up all TEMs files.
- Teachable – $29
- Adobe Premiere Pro – $19.99 – What I use for video editing.
- Support staff – $263.25
Total Expenses: $477.07
TOTAL PROFIT: $4,033.77
Note: The income reported here is in USD. Although I am Canadian the majority of the income I earn through TEM, and my expenses, are in American dollars.
RPM is a handy formula to calculate how much money your blog is earning. The acronym stands for Revenue Per Mille, or revenue per thousand pageviews.
Total Profit ÷ Total Pageviews x 1000 = RPM
Using this formula we can calculate The Endless Meal’s RPMs:
$4,033.77 ÷ 282,396 x 1000 = $14.28
Top 10 Traffic Sources
Top 10 best performing pages
Each month, I like to share with you something that is working well for The Endless Meal. Last month, I shared my top three Pinterest tips. The month before that, I talked about using a Content Delivery Network. This month, with the income being higher than it ever has been, I want to share my thoughts about blogging for the long term.
As a blogger, I understand the excitement over a blog post that goes viral. We carefully plan our content, test recipes titles against data from Google Ads Keyword Planner, we keep up to date on Google Trends, and cross our fingers and say a prayer to the internet gods that each of our posts will be ‘The One.”
The thing is, it rarely happens that way, and that's ok.
What is important is that we are constantly working to share with our readers the very best content that we can. Over time, our very best content becomes better and better. What's exciting about producing our very best content, is that there is always room for improvement. It doesn't matter how pretty your pictures are or how well you can write, you can always learn and push yourself to do better.
By making small, increments improvements over the long term, your blog will continue to grow and become successful.
It's the little things that count:
- Create and share recipes that you know your readers will love. If you're unsure, don't share the recipe!
- Work to improve your recipe writing skills. Listen to the comments you get and use them to understand how your readers read your recipes and where they might be getting confused.
- Work on improving your photography. Most people are drawn to a recipe because of the picture, so make them drool. *I have a few food photography tips here.
- Focus on developing your voice. How you write is a reflection of you. What do you want your readers to feel when they read your blog?
Number of new and return visitors to TEM each September
One of the biggest things I've noticed is that as I focus on making small improvements every day, the number of people coming back to read TEM grows. This tells me that more and more people like what they see here and come back for more. The small, daily improvements are working.
By shifting our focus to blogging for the long term, we can start to see dramatic improvements. Our content will improve, our readership will climb, our income will continue to grow and our blogs WILL be successful.
Thank you for being a part of another Food Blog Income Report!