Blog Income Report for the food blog The Endless Meal. Learn all about how TEM earns an income through blogging and where the blog traffic comes from. |

Hello, friends! This is Kristen and I'm here to share with you some behind the scenes details about what goes on here on The Endless Meal. Read: all the juicy gossip.

If you're new here you're probably wondering why the heck I'm sharing my income with you. Fair question! There are three reasons why I started these income reports:

  1. To help keep me on track. I love creating recipes, taking pictures and getting to know you. What I don't love so much is analyzing the nitty-gritty of where the money's coming from. But … in order to earn an income from food blogging, it's important to put down the camera, step out of the kitchen and crunch some numbers.
  2. Transparency. There's a lot that goes on behind the scenes of running a food blog and I like that I can share that with you. If you ever have any questions or wonder about how something works or where the money come from, I want you to have a space where you can feel comfortable asking your questions.
  3. I love blogging and I love sharing that with you. If I'm able to convince you to start your own blog I'll be one happy gal!

You'll see some big changes in this month's blog income report. The first major change you'll see is that nearly all the ad networks have been removed from the income list. Why? I'll tell you all about it in the What's Working section below.

You'll also notice income from the #OhMyBlog Course and affiliate income. I'll fill you in on all the deets about both of these below.

Let's dive right into the numbers …



Total Income: $2,539.82


  • Media Temple –  $45.83 – My web hosting company – they are AWESOME!
  • MailChimp – $65 – The company I use to send my newsletter updates
  • Instapage – $29 – The landing page for Oh My Blog
  • Tailwind – $10 – Pinterest scheduler – LOVE them!
  • Vaultpress – $5 – Backs up all TEMs files
  • Teachable – $29
  • Support staff – $412.51

Total Expenses: $567.63

TOTAL PROFIT: $1,972.19

Note: The income reported here is in USD. Although I am Canadian the majority of the income I earn through TEM, and my expenses, are in American dollars.

Food Blog Income Report

RPM is a handy formula to calculate how much money your blog is earning. The acronym stands for Revenue Per Mille, or revenue per thousand pageviews.

Total Profit ÷ Total Pageviews x 1000 = RPM

Using this formula we can calculate The Endless Meal's RPMs:

$1,972.19 ÷ 209,228 x 1000 = $9.43


Traffic Overview

Blog Income Report |


Top 10 Traffic Sources

Blog Income Report |


What's working

Last month in this What's Working section I said that AdThrive was rocking the ad optimization here on TEM. At that point, we had only been working together for 1 week. Now that a full month has passed I can say without any hesitation that AdThrive is amazing. Seriously, so awesome.

Over the past month, there has been an increase of over 100% in ad revenue. 123% increase, to be exact. And here's the best part … I have done absolutely nothing to make that happen. Zip. Zero. Nada.

What that means for this blog is that I am able to spend more time creating recipes, taking photos, connecting with readers and doing the things I'm good at AND the things I enjoy doing.

Acknowledging (and accepting) our strengths and weaknesses helps us to grow both personally and in business. It allows us to delegate tasks that we struggle with in order to focus on those we excel at. You know, like eating Lavender Lemon Angel Food Cake.


Thank you for being a part of this month's Blog Income Report. If you have any questions don't hesitate to reach out in the comments section below!


xx Kristen