Let's start with the numbers …
Total Income: $5,273.04
- SiteGround – $90 – My new and much loved hosting company
- MailChimp – $85 – The company I use to send my newsletter updates.
- Tailwind – $10 – Pinterest scheduler – LOVE them!
- Vaultpress – $5 – Backs up all TEMs files.
- Teachable – $29
- Adobe Premiere Pro – $19.99 – What I use for video editing.
- CrashPlan – $5.99
- CloudFlare – $20
- OptinMonster – $16.58 – What I use for email subscription forms
- Support staff – $560.00
Total Expenses: $840.57
TOTAL PROFIT: $4,713.04
Note: The income reported here is in USD. Although I am Canadian the majority of the income I earn through TEM, and my expenses, are in American dollars.
RPM is a handy formula to calculate how much money your blog is earning. The acronym stands for Revenue Per Mille, or revenue per thousand pageviews.
Total Profit ÷ Total Pageviews x 1000 = RPM
Using this formula we can calculate The Endless Meal’s RPMs:
$4,713.04 ÷ 237,488 x 1000 = $19.85
Does posting frequency affect pageviews?
Last month, I made the executive decision to reduce the number of times I share new recipes each week. Normally, I share three recipes per week. It wasn't a decision I took lightly. This blog is my job. The money I make from it pays my bills and helps put food on the table for my family.
It wasn't a decision I took lightly. This blog is my job. The money I make from it pays my bills and helps put food on the table for my family. I worried that reducing the number of new recipes would result in fewer pageviews and therefore less income.
Are you wondering why I wanted to post less often?
After my little girl was born last year, I continued to work from home running this blog. At first, it was easy. She slept lots and when sat her somewhere, she would stay there. Now that she's 14 months old, everything has changed. Do you have kids? I know you know what I mean if you do!
With my personal life becoming more and more hectic, I was struggling to keep up. My blog's to-do list kept growing and nothing was getting scratched off the list. I'd rush through taking the photos, then not be happy with them. I was making errors. For the first time, I wasn't enjoying having a blog.
In July, I decided to reduce the number of new recipe posts to twice per week. Cutting out one post has freed up a remarkable amount of time. I've been working on updating old posts. I've been focusing on my photography. I've been enjoying blogging again.
And the best part … the blog's pageviews have remained stable. Reducing the number of posts by 1/3 made NO DIFFERENCE at all to the pageviews.
You can see the past three months here. (That little dip you see is when I accidentally removed the Google Analytics tracking code from my site for a few hours. Oops!)
I wanted to share this with you in case you've ever thought about changing you posting schedule but are hesitant that there might be negative effects. If you think your time might be better spent in other places, why not try posting a little less frequently?
If you have any questions or comments about any part of this income report, I'd love to hear from you in the comments section below!