Hello, friends! I've got the last income report for 2017 for you today. December's report always feels like a funny one. As these reports come out a month after, by the time I share December's report we're well into the next year.

If this is your first time reading one of these reports, I suspect your first question would be why. Why do I share what my blog makes? I get it. It seems strange. (To say the least.)

Here's why I do it:

1.  It forces me to sit down each month and analyze what's working and what's not. Here's the truth: I would WAY rather be in my kitchen creating new recipes for you. This bookkeeping stuff is so not my jam. By committing to do these reports and share them with you, I also commit to investing some time in an important part of this blog.

2.   I love being able to connect with other bloggers and share the behind the scenes details. I'm not the first blogger to share their income online. I've read lots of other income reports over the years and I am always inspired by what I read. I hope that these reports also inspire and help other bloggers.

3.  I (not so) secretly hope that you will start a blog. It's been the most amazing journey for me and I would love you to have the same experience. When I started TEM I never expected that it would turn into a full-time job. It was a hobby that I loved and worked on in my spare time. While it is a lot of work, it still blows me away that I can provide for my family by creating recipes to share with you. I seriously love it. (BTW if you're curious about blogging, I also have a course for want to be bloggers called Oh My Blog.

For all you awesome bloggers out there, I've shared some insight into using LinkinProfile (for Instagram) just below the income and expenses below. But first, the numbers …


Total Income: $13,489.94


Total Expenses: $1,528.09

TOTAL PROFIT: $11,970.10

Note: The income reported here is in USD. Although I am Canadian the majority of the income I earn through TEM, and my expenses, are in American dollars.

Food Blog Income Report

RPM is a handy formula to calculate how much money your blog is earning. The acronym stands for Revenue Per Mille, or revenue per thousand pageviews.

Total Profit ÷ Total Pageviews x 1000 = RPM

Using this formula we can calculate The Endless Meal’s RPMs:

$11,970.10÷ 385,813  x 1000 = $31.02



Using Link in Profile

Who's familiar with Link in Profile? They offer a tool that creates clickable links on Instagram. You probably know that IG does not have clickable links in captions or comments and only allows you the space for one link in your bio. Annoying, right?

Link in Profile allows you to add links to your images. It does this by creating a special link for you to put into your link in bio section. When someone clicks on that link, they are directed to a new page with all of your images and they can click on any image to find the source.

As a food blogger, this is super handy. Before getting Link in Profile, I would change the bio link to the current image. This worked better than simply having my homepage as the link, but it only let people find the recipe for the most recent image.

My hesitation to sign up for Link in Profile was a monetary one. Did I really want to spend $99 a year on something that might not be very useful? After all, IG only sent a handful of traffic to my blog.

But here's the awesome part …

Pre Link in Profile, TEM received roughly 200 pageviews per month from Instagram. Last month, that number jumped to over 4,000. (Insert all the amazed faced emojis!)

From a monetary perspective, TEM earned $148.39 from Instagram traffic. (The monthly cost of using Link in Profile is $8.25, billed once a year.) So the profits ended up being $140.14. As the saying goes, you need to spend money to make money. (Of course, that's not always true.)

To calculate how much TEM earned from Link in Profile, I used this formula:

Instagram Traffic ÷ Pageviews × 100 = Percentage of traffic that came from Instagram

(4,269 ÷ 433,290 × 100 = 1.10%)

Percentage of traffic that came from Instagram × Income earned (sitewide) = Income from Instagram traffic

(1.10% × 13,489.94 = $148.39)

Do note that this is not an exact science. Some posts naturally earn more money than others. Sponsored posts will earn more money when they are first posted and I am paid for the post. High traffic posts earn more from ads than low traffic posts. While it's not fully accurate to calculate the percentage of income earned with Link in Profile by looking at the overall traffic and income, it does let us know that it is working well and worth the monthly cost.

What Link in Profile looks like:

Link in Profile turns the unclickable link in your captions into a clickable one in your Instagram bio:

The clickable image:


Thank you for being a part of this income report. I always really love reading your comments and answering any questions you have. I truly believe that we can all achieve success if we help each other out!