The Endless Meal's Food Blog Income Report for August 2015. Learn about how TEM earns an income, where the traffic comes from and get valuable food blogging tips.

Hello! This is Kristen, stepping out of the kitchen for another food blog income report. When I first started these blog income reports back in March 2012, TEM earned a whopping $15.37. I say that jokingly now, but I remember thinking it was the best thing since bourbon sours. I mean, for $15.37 I could buy myself a bourbon sour at a swanky lounge AND give the server a good tip. I was stoked.

Since then TEM has grown into an almost full-time job, with more than full-time hours. Along the way I've learned a thing or two about how to make money from blogging, and I'd like to be able to share that knowledge with you. I firmly believe that, by working together and sharing what we learn, we all become more successful at food blogging. As the saying goes, a rising tide raises all boats. ⛵

This month I want to share with you the success I've had using OptinMonster. (affiliate link) OptinMonster is the popup you see when you first arrive at TEM asking you if you'd like to join the newsletter list. I was leery about installing a popup on TEM because I generally find them annoying. But … it's been wildly successful in increasing the number of newsletter subscribers I have. I'm going to tell you more about this after at the end of the post.

First, let's have a look at the numbers …

Food Blog Income Report


  • Gourmet Ads – $277.93
  • Conversant – $222.68
  • Sovrn – $246.44
  • SRAX – $7.56
  • Sponsored Posts/ Photography/ Recipe Licensing – $300
  • Switch Ads – $24.19
  • Gamut – $16.17
  • Triplelift – $1.28
  • Affiliate Sales- $103.49

Total Income: $1,200.34


  • Media Temple –  $45.83 – My web hosting company – they are AWESOME!
  • MailChimp – $50 – The company I use to send my newsletter updates
  • OptinMonster $21 – Popup plugin and sign up forms
  • BoardBooster – $5 – Pinterest scheduler
  • Vaultpress – $5 – Backs up all TEMs files

Total Expenses: $126.83

TOTAL PROFIT: $1,073.51

Note: The income reported here is in USD. Although I am Canadian the majority of the income I earn through TEM is in American dollars.

Food Blog Income Report

RPM stands for Revenue Per Mille. It represents the amount of money your blog makes per one thousand (mille) pageviews. To calculate your blog's RPM, you can use this simple formula:

Total Profit ÷ Total Pageviews x 1000 = RPM

If your blog had 10,000 pageviews and earned $100 then your RPM would be $10.

$100 ÷ 10,000 x 1000 = 10 RPM

Food Blog Income Report
Food Blog Income Report

What's working

Last month, I gave the answer: OptinMonster. I'm going to stick with that one again this month.

OptinMonster is a plugin that lets me create popups and email sign up forms. Right now I have OptinMonster installed in two spots on TEM. One is a simple email sign up form in the sidebar for my Food Blogging Tips newsletter list. If you'd like to sign up for this list, I'll send you valuable food blogging tips, about once a month.

The other place I have OptinMonster on TEM is as a popup when you first visit the site. I offer a free e-Cookbook in exchange for signing up for the newsletter. Not a bad deal, right? 🙂

Since signing up with OptinMonster in July, TEMs email newsletter list has grown by nearly 1000 new subscribers per month. In August, I had 964 new subscribers join the mailing list. I don't have a large newsletter list (yet), and that represents and enormous increase.

Prior to installing the OptinMonster popup, I was getting roughly 100 new subscribers each month. Based on the number of new subscribers added in August (the first full month of using OptinMonster) I saw an 864% increase in the number of new subscribers. Wowzah!!

Question: Can I increase the traffic to my food blog by growing my newsletter list?

Answer: Yes!

The traffic The Endless Meal receives directly from the newsletter has increased 123% since installing OptinMonster. Now imagine if that traffic continues to grow by the same percentage every month. We're talking about the opportunity for substantial growth.

Below you can see the Acquisition Charts from June and August. I've left out July since I installed the popup partway through the month so that the results wouldn't be accurate. Note the 123% increase in email traffic!

June 2015

Food Blog Income Report


August 2015

Food Blog Income Report

I'm going to wrap up this month's food blog income report on this note. If you're not yet offering your readers the chance to subscribe to email notifications when you post a new recipe, I highly encourage you to start. I use MailChimp to deliver the emails I send. I think MailChimp is an excellent option as it 100% free until you get over 2000 subscribers. Another popular choice, but one I haven't personally tried, is Aweber. There are other companies out there, but these are the two biggest ones.

Once you get your email delivery service set up make sure to check out OptinMonster to help you build your email list. If you want to try it out to see if it works for you, they have a basic plan for just $9/ month or $49/ year. Based on the success I've had with them I think it's a steal.

Thank you for joining me on another month of this Food Blog Income Report Journey. If you have any questions or comments, I would love to hear from you. Don't be shy about saying hi in the comments section below.