Cooking Up an Income – November Profits

How to be a food blogger

Hello again. Can you believe I’m back already? You’ll see me a few more times this week as I play catch-up on Cooking Up an Income Reports.

So here are the numbers for November:

  • Google Adsense – $158.77
  • Infolinks – $64.02
  • Lijit – $12.58

Total Income – $235.37

A few other fun numbers:

  • In November there were 43,153 people who came to visit The Endless Meal
  • 2,271 people stopped by on November 20th, the day after 10 Easy Thanksgiving Appetizers was posted
  • As with most months, the majority of the people visiting The Endless Meal were: American, Canadian, Australian and British. In that order.
  • There were over 1000 people who wound up at The Endless Meal after searching for ‘asian salad.’ I sure hope they all decided to make the Asian Salad Recipe here because it is really, really tasty :)
  • Foodgawker came in 1st place again for sending the most peeps over to The Endless Meal. Pinterest and Tastespotting pulled in 2nd and 3rd place, respectively.

Also, have you ever looked at what people are searching for when they wind up at your site? 

You can do this by going to:

Google Analytics → Traffic Sources → Overview → View Full Report

The three best search terms that brought people to The Endless Meal this month were:

  1. Wild glance over shoulder
  2. What dogs have blue eyes
  3. Tents on the side of a mountain.

I love how random they all are!

A Little Lesson:

I wanted to share with you a common mistake that I see a lot of new food bloggers make … not giving images a title. Say what the … ? Don’t worry, I’ll explain.

When you upload an image to your WordPress site, it will give it the title of whatever you named the file on your computer.

When I finish editing my images, I export them to my desktop under file names that look something like this:

  • cupcake.1
  • cupcake.2
  • cupcake.3

I do this so that I easily know which order I want the images to appear in. But why is this a problem?

You’ve probably heard of that little site called Pinterest. When people ‘pin’ images to their board, the image will appear on their Pinterest board with the title of whatever you have given it, unless they change it themselves, which is rather unlikely. If you haven’t changed the title of your image on your WordPress site, it will appear like this on Pinterest:

How to be a food blogger

See how much better the Chicken Verde Wonton Tacos and the Baked Panko Crab Bites and the Lemon Blueberry Ricotta Pancakes look? Nobody would ever guess that the lonely little cupcake is actually a really delicious Coconut Bourbon Cupcake.

How to be a food blogger

So now that you know how important it is to title your images, let me show you how to do it. Don’t worry, it’s really simple.

1. Start uploading an image, just like you always do.

The Endless Meal2. Then change the image title from the file name to a descriptive title. I usually use the title of the blog post.

How to be a food blogger

How to be a food blogger3. Then insert the image into your blog post like usual.

See how easy that was?

If you have any questions or comments I would love to hear from you. Stay tuned for December’s Cooking Up an Income Report in the next few days :)

If you are interested in reading more about this series, check out: 

October Cooking Up an Income Report – $268.29

September Cooking Up an Income Report – $258.17

August Cooking Up an Income Report – $161.77

June Cooking Up an Income Report – $109.09

May Cooking Up an Income Report – $219.01

April Cooking Up an Income Report – $68.10

Make sure to follow The Endless Meal!

Facebook :: Pinterest :: Instagram :: Twitter :: Google+ ::

Subscribe via Email

About Kristen

Kristen Stevens is the creator and editor of The Endless Meal. She is also the owner of a small underground restaurant in Vancouver, Canada.
Subscribe to The Endless Meal
Receive recipes straight to your inbox and get a FREE cookbook for signing up!


  1. says

    This is great to read and see how you are doing! I had a question with infolinks–when I tried to use this on my site the links all showed up at blue on my site for lots of words throughout each and every post. I tried to go into the settings and fix this but I can’t figure out how to turn it from blue to black. Did you ever experience this problem? I noticed yours are black links so it blends nicely.


    • says

      Hi Julia,

      I had the same thing happen when I first put in Infolinks, and it wasn’t pretty at all :)

      If you login to Infolinks and then click on the ‘customize’ tab you will be able to make the changes you want to. The medium grey link colour that I have is #666666, but you can choose any colour you think will work best with your site.

      Here’s a link to an HTML colour chart to get you started. Just find the number next to the colour you want and write that number into the ‘link colour’ on Infolinks.

      Hope this helps!

  2. says

    Great advice. I really should change my blog from to so I can advertise and get an income. I bought a new camera a couple of months ago and have been having a hard time using it. I have been so busy trying to learn how to use it and haven’t had the time to work on my blog. Thanks for the update on Cooking Up an Income.

    • says

      Hi Vita,

      I think it is really important to have your site on as it looks a lot more professional to not have attached to the end of your website. And you can start to make a few extra bucks!

      I know it is a lot of work when you are first learning how to use your camera. There seems to be so much to learn at first! Taking photos for your blog is such a great opportunity to allow you to get hands on with your new camera. Don’t worry if your photos aren’t perfect at first. Just remember that the more photos you take and the more you post, the better your photos will become :)

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge